Wednesday, August 22, 2012
Wednesday, June 22, 2011
Guest Post - Designated Guerrila
This guest post is by none other than Jay Levinson, The Father of Guerrilla Marketing. I've been telling my client's this fact for years, however Jay expresses it a bit better. Enjoy!
Designated Guerrilla
Reality in running a small business means knowing exactly what you've got to do but not having enough time to do it. If you understand how guerrilla marketing can propel you into hyperprofitability but can't take the steps to activate and maintain the process, your understanding is wasted.
Here's the deal: Marketing can succeed only if time and energy are devoted to it regularly. Insight and understanding, savvy and skill are useless unless action is taken and somebody is paying close attention to the marketing process.
Maybe that somebody will be you. But perhaps you're too busy attending to the details of operations, finance, production, sales or service. If that's the case, that somebody should be your designated guerrilla -- an individual who has the expertise, interest, desire and time to mastermind your marketing. Select that person from within your company or from the outside. There are lots of hired guns who will be delighted to eat, sleep and obsess over your marketing. Just be sure you select somebody.
Find someone who will approach the marketing function in true guerrilla fashion -- with enthusiasm, confidence, high energy, and a killer instinct. If the person running your marketing show now doesn't have those attributes, get yourself another guerrilla.
Marketing, for all its sophistication, is just like a little baby in that it needs constant attention and thrives best when it is nurtured and guided. Unless you or your designated guerrilla provide this parenting, your company will begin to fade from your customers' and prospects' minds.
Your designated guerrilla should be a person who knows how many marketing weapons are available to you, how many you can create right in your own office, which ones are free, what your competition is up to, and what kind of new technology can help you.
Perhaps your designated guerrilla will be your marketing director or director of sales. It might be a marketing consultant, the account supervisor at an ad agency. It might be you. Just be sure it's someone who shares your vision and absolutely loves every aspect of marketing.
How much time should your designated guerrilla spend attending to the actions required by guerrilla marketing? The most time will be necessary at the outset; when the planning is done. Less time will be required during the launch phase, when the weapons are fired. And still less time, but constant time -- must be devoted as you sustain the attack.
That time will be devoted to three tasks: maintaining the attack, tracking your marketing efforts, and developing improved marketing. It is rare for time to be spent more valuable in your pursuit of profits and joy.
Of the many reasons for business failures, an inability to market aggressively and constantly ranks right near the top. When that happens, the finger of fault always points to the CEO -- the person who is too busy with other business functions to give proper attention to marketing, too egotistical to delegate the function to someone else, or too ignorant of the power of marketing to realize the need for consistent nurturing.
Jay
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
Named one of the 100 best business books ever written
Over 21 million sold; now in 62 languages
www.gmarketing.com
www.guerrillamarketingassociation.com
Designated Guerrilla
Reality in running a small business means knowing exactly what you've got to do but not having enough time to do it. If you understand how guerrilla marketing can propel you into hyperprofitability but can't take the steps to activate and maintain the process, your understanding is wasted.
Here's the deal: Marketing can succeed only if time and energy are devoted to it regularly. Insight and understanding, savvy and skill are useless unless action is taken and somebody is paying close attention to the marketing process.
Maybe that somebody will be you. But perhaps you're too busy attending to the details of operations, finance, production, sales or service. If that's the case, that somebody should be your designated guerrilla -- an individual who has the expertise, interest, desire and time to mastermind your marketing. Select that person from within your company or from the outside. There are lots of hired guns who will be delighted to eat, sleep and obsess over your marketing. Just be sure you select somebody.
Find someone who will approach the marketing function in true guerrilla fashion -- with enthusiasm, confidence, high energy, and a killer instinct. If the person running your marketing show now doesn't have those attributes, get yourself another guerrilla.
Marketing, for all its sophistication, is just like a little baby in that it needs constant attention and thrives best when it is nurtured and guided. Unless you or your designated guerrilla provide this parenting, your company will begin to fade from your customers' and prospects' minds.
Your designated guerrilla should be a person who knows how many marketing weapons are available to you, how many you can create right in your own office, which ones are free, what your competition is up to, and what kind of new technology can help you.
Perhaps your designated guerrilla will be your marketing director or director of sales. It might be a marketing consultant, the account supervisor at an ad agency. It might be you. Just be sure it's someone who shares your vision and absolutely loves every aspect of marketing.
How much time should your designated guerrilla spend attending to the actions required by guerrilla marketing? The most time will be necessary at the outset; when the planning is done. Less time will be required during the launch phase, when the weapons are fired. And still less time, but constant time -- must be devoted as you sustain the attack.
That time will be devoted to three tasks: maintaining the attack, tracking your marketing efforts, and developing improved marketing. It is rare for time to be spent more valuable in your pursuit of profits and joy.
Of the many reasons for business failures, an inability to market aggressively and constantly ranks right near the top. When that happens, the finger of fault always points to the CEO -- the person who is too busy with other business functions to give proper attention to marketing, too egotistical to delegate the function to someone else, or too ignorant of the power of marketing to realize the need for consistent nurturing.
Jay
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
Named one of the 100 best business books ever written
Over 21 million sold; now in 62 languages
www.gmarketing.com
www.guerrillamarketingassociation.com
Tuesday, May 10, 2011
The Ultimate Brand Experience
Does your company give customers the ultimate brand experience? Think back to the day when you realized that you could not do without something, as in, a product or service. I remember vividly when that day was for me. It was back in 2008 during a warm Summer's day in Sacramento. That something would be, a chai tea latte, and I only want to experience said latte in one place, that place is Starbucks. I love the feeling I get from sitting there watching folks go about ordering, reading, talking, working on their computers, having meetings, etc. In my opinion, no other coffee place makes chai tea lattes or the experience I feel like Starbucks, and I mean no one, I have attempted to find a place.
Now, would you say, that Starbucks has created the ultimate brand experience?
Or, would you say, that I just like sitting in Starbucks watching random folks go about their business while sipping on a fancy coffee drink?
I'd like to know what you think.
(Note): This is not an cheap attempt to market Starbucks lattes, just my opinion.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
Now, would you say, that Starbucks has created the ultimate brand experience?
Or, would you say, that I just like sitting in Starbucks watching random folks go about their business while sipping on a fancy coffee drink?
I'd like to know what you think.
(Note): This is not an cheap attempt to market Starbucks lattes, just my opinion.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
Monday, March 14, 2011
EastLake Marketing Group Commerical
In today's competitve environment, it is important to keep your name highly visible within your market niche. At EastLake Marketing Group I will coach you with solutions on how to build your company identity and revenue. Contact Maddison Cephas today for a 30 minute phone consultation.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
Monday, February 7, 2011
My Thoughts
Remember, what you are about to read are my thoughts, not yours, so don't take them personal.
1. If you think your business can't get new customers, than you won't.
2. You cannot and will not servive without a solid marketing plan.
3. Your customers will leave you if you do not maintain the relationship that you have with them.
4. Do not say your product will do this or that when you know darn well it won't.
5. If you cannot complete the project on time, then say so.
6. Learn when to walk away from a negoiation that is has gone bad.
7. Always give more than the contract states.
8. Never talk about the competition in front of a customer, no matter how bad their product or service is.
9. It is hard to say no sometimes, but you are going to have to learn.
10. Treat your business like you love it, cause if you don't, no customer ever will.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
1. If you think your business can't get new customers, than you won't.
2. You cannot and will not servive without a solid marketing plan.
3. Your customers will leave you if you do not maintain the relationship that you have with them.
4. Do not say your product will do this or that when you know darn well it won't.
5. If you cannot complete the project on time, then say so.
6. Learn when to walk away from a negoiation that is has gone bad.
7. Always give more than the contract states.
8. Never talk about the competition in front of a customer, no matter how bad their product or service is.
9. It is hard to say no sometimes, but you are going to have to learn.
10. Treat your business like you love it, cause if you don't, no customer ever will.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
Thursday, January 27, 2011
Top 10 Business Magazines; Required Reading When Growing A Start-Up
If you own or operate a business especially a start-up business, you should be reading the following magazines. I know, who has time to read a magazine while running and growing a business? I say, make time, cause you will learn a ton of strategies and techniques from actual business owners who have already experienced or are experiencing what they write about.
Top 10 Magazines
Fast Company
Inc.
Entrepreneur
Selling Power
Forbes
Sacramento Small Business Journal
The Wall Street Journal
Money
Deliver
Bloomberg Businessweek
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
Top 10 Magazines
Fast Company
Inc.
Entrepreneur
Selling Power
Forbes
Sacramento Small Business Journal
The Wall Street Journal
Money
Deliver
Bloomberg Businessweek
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
Thursday, January 20, 2011
Why I Write This Blog
The blog posts I write are aimed at the start-up small business owner. Most start-up business owners are looking for non-traditional marketing advice. When I say non-traditional I mean, the old tried and true marketing strategies that are no longer very effective for marketing products or services.
What I write about is marketing that can be utilized in today's business environment. The old marketing strategies just don't work for attracting new customers. Consumer's are far too savvy now to fall for marketing that does not speak to them.
I attempt to write my blog entries in plain and simple form, not full of techno jargon. I want to get my point across, but I also want the reader to be able to understand me. My hope is that my readers make use of the advice I give, and that they may even be able to incorporate my advice into their marketing program.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
What I write about is marketing that can be utilized in today's business environment. The old marketing strategies just don't work for attracting new customers. Consumer's are far too savvy now to fall for marketing that does not speak to them.
I attempt to write my blog entries in plain and simple form, not full of techno jargon. I want to get my point across, but I also want the reader to be able to understand me. My hope is that my readers make use of the advice I give, and that they may even be able to incorporate my advice into their marketing program.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success.
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